Everybody's asking about ChatGPT ads right now, so I ran the test again — real budget, real product feeds, real results — and in this episode I'm sharing exactly where things stand.

Quick heads up before you listen: I recorded this on August 11, 2026, and this space is moving fast. Some of what I say here will probably be outdated soon. That's kind of the point.

I walk through my first test back when ChatGPT ads launched (basically a search text ad, no product feed, and it felt like a black box — no sales, experiment over), and then what changed once they rolled out product feed uploads. I got my feed formatted, set up the pixel and conversion events manually, and put real spend behind it. So what do the numbers actually look like? Let's just say I'm not shifting budget over anytime soon.

Here's what I get into:

• Why the data is still a black box — impressions, clicks, and conversions, but no idea where buyers came from, what they searched, or who they are
• The technical reality of getting a product feed into ChatGPT (and why non-technical people should stay away for now)
• Why the cost per click runs $2–$3 when Google and Microsoft Shopping deliver quality traffic for less
• What would actually make ChatGPT ads great — more data, and manual control to dial in results
• Who should ignore this completely, and the specific type of store owner who could test it
• If you do test it: exactly how I'd do it — top 5–10 proven products only, a small budget, conversion tracking locked in first
• Why I'm genuinely rooting for AI shopping ads to get better

This isn't me hating on AI search. The free agentic traffic built into Shopify is fantastic. This is about whether paid ChatGPT ads deserve your money today — and my honest answer, for most people, is not yet.

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