Today is a pretty special day because it marks the 200th episode of my podcast! So in honor of the 200th episode, I want to share something that can help you overcome procrastination and get hard work done.
As always, if you have any questions and suggestions, please feel free to leave a comment below. Don’t forget to share this with someone who needs to hear it.
What's Covered in This Episode:
Tips to accomplish hard things
Links From This Episode:
What's up everybody? Anton Kraly here from ecommercelifestyle.com and welcome back to the podcast. If you're new here, just know that this show is designed to help eCommerce store owners to increase their revenue, automate their operations and become the authority in their niche. We have brand new episodes that come out every single Monday and Thursday morning on all of your favorite podcast players. Today is actually a pretty special day because this is episode 200 of the podcast. Huge milestone and something that I don't know how it's went by that fast. It literally flies by because as you know, if you're a longtime listener, this show is typically me just hopping on when I have something quick to share that I think will benefit you. I record the episode. It goes out. So you're pretty much getting again, biweekly brain dumps from me on what's happening in my life or in the business that's designed to help you. Before we get into today's episode, thank you to everybody that's been a long time listener. And for everybody listening that is not subscribed yet, be sure again, to go to your favorite podcast player, search for eCommerce Lifestyle and click that subscribe button so you can get notified every time we have a new episode release.
Now today's episode, isn't specifically about an eCommerce tactic or strategy like they normally are. Today, I want to share something that's more related to just getting things done in general, of course, relating to eCommerce, but also I use this in all parts of my life. This is something that I think every single person in the world struggles with because if we didn't, we would all be just insanely successful. We're talking about procrastination and we're talking about getting the ball rolling on getting hard things done. Before I share an exact specific way this applies to eCommerce, I'll just say, this is like the same mindset that I really took away from going to the gym, which by the way, after six months is finally open again where I'm living in North Carolina.
Just got back in yesterday morning and yeah, I'm going to be going pretty much every day for hopefully until things close again. Hopefully not, but I'm not stopping anytime soon, but with the gym, for example, right? Every single person you talk to that works out will say that when it's time to, either if you go in early in the morning, wake up and get dressed and put on the gym shoes and get in the car and drive to the gym. That's the worst part where that pain is, but as soon as you walk in the door, especially if you're working out with a trainer or in a class, you start feeling better and after it's done, you feel amazing. And basically I never went and felt like, man, I really shouldn't have done that afterwards. Right? And that's true with most people.
It's the same thing with accomplishing work. How do you get the hard things done? For everybody out there that is a long time listener, you've heard me share so many strategies and so many techniques, and I'm sure that there was a bunch of people out there that have this huge list of cool things that Anton talked about to implement in the business that are just they're on a list. What happens when things stay on our list for too long? They magically disappear. Not because they got done, but because we finally just thought, "Okay, we're not going to do this because of X, Y, and Z." No matter how excited we were when we first had that idea or that thing we wanted to do. And again, this happens to me too. That's how I came up with this strategy for being more likely to actually get the things done.
What I want to do is give you an example. I actually wrote this out for, let's just say a person that may be listening to this right now, who is a member of Drop Ship Lifestyle. That's my flagship program. You can learn more at dropshipwebinar.com. I'll link it in the description, but let's just say, you're a member of Drop Ship Lifestyle. You're going through my Drop Ship Blueprint, and you go ahead and you set up your store. You get that part done. You get suppliers on board. And now you have like, let's say two or three different brands. Their products are uploaded to your store. And now your next step is to go to Google Ads and set up your alpha/beta shopping campaigns. The way that I teach you in the Drop Ship Blueprint. Let's just say, we all have different things that we get stuck on, but let's just say for you, that is something you have been stuck on now for maybe a few days, maybe a few weeks, maybe a few months.
The way that a lot of us, including myself, get stuck on things is when we're making our list of things to do, we might write something that is that general, right? So let's just say, you have time Monday to work, Monday morning. You might write down, okay, Monday morning, I am going to process new orders and I am going to set up my alpha/beta shopping campaign. That's your list, right? Two things. Whether it's in your head or written out, maybe that's what you have planned. Then maybe you check your orders. You send the new ones to your suppliers. You make sure what had been shipped is delivered. Then it's time to actually set up your alpha/beta shopping campaign and you think like, "Okay, well, maybe I'll just do that tomorrow because I know it's a lot of work and it's just not for today."
Then maybe the next day you do the same thing, process orders. It's time to set up alpha/beta and you're like, "Yeah, it's kind of a lot of work. I'm going to do it when I have more energy," Right? "When I feel like it's a task I can accomplish." Then the next day you wake up, you process orders and create alpha/beta shopping campaign is still on your list, but now you've already put it off a couple times, so what's putting it off a few more days? And then eventually that becomes a few weeks. That becomes a few months. That becomes you never have a properly configured shopping campaign set up on your store because you're just procrastinating. For one reason or another, whenever you think about doing it, it just makes you feel bad, like seriously, like it brings pain. You think like, it's just like this weird feeling we get like, "No, I can't do that right now."
And again, totally common not just for setting up Google Ads Campaigns. For some people, it's calling suppliers. For some people, it's setting up email flows. For some people, it's setting up Facebook Ads. Whatever it may be, there's always something. So here is what I do. Again, kind of applying what I forced myself to do with going to the gym and bringing it into the eCommerce world. What I realized is when I go to the gym, right? No matter how miserable I am, when let's say I'm going at a 6:00 AM class, which I often do, no matter how much I'm like, "I really don't want to get up right now and put on the gym clothes and put on the gym shoes." I just force myself to do those few things. And that's all I think about. I think about, "Okay, alarms up, get out of bed." Okay? Think about that. Next thing, put on the gym shorts, put on the gym shirt. Just think about those things. Get in the car. That's all I'm thinking about. I'm not thinking about what's the workout going to be today? Who's going to be in the class? How much should I try to lift? No, I'm just getting there.
When it comes to mapping out different projects, again, the ones you don't have to do this with every project, by the way, but the ones that are causing you to literally feel that pain when you're thinking about getting started, what I want you to do is break it down into the most specific, simple seeming tasks as possible. Give yourself huge chunks of time for each of them and space it out over an unreasonable time period, a time period where if on originally, like we talked about on Monday morning, if you saw setup alpha/beta shopping campaign, and you saw that it was going to take you a week to achieve, you'd be like, "No way. That's on my task list for today. I'll knock it out in a couple hours." When things aren't getting done, because you're not doing them and you're procrastinating again, break it up over a ridiculous amount of time and don't just make it that one thing, make it all the individual steps.
So again, let's use this is a hypothetical, I put together a sample task list showing how I would do this. Okay. So Monday morning, right? Let's just say Monday, I was going to work from 9:00 AM to 12:00 PM. At 9:00 AM on Monday, all I have to do is create my Google Ads account. That's I have this blocked off from 9:00 to 9:30 AM. So I just have to go to Google Ads. It should only take me a few minutes, but I'm giving myself 30 minutes to create a Google Ads account. Now at 9:30, I'm going to give myself another 30 minutes to create my Google Merchant Center account. Again, something that takes somebody experienced two minutes to do, I'm giving myself 30 minutes. So now Monday from 9:00 to 10:00 AM, all I have to get done is create a Google Ads account and create a Google Merchant Center account.
Then at 10:00 AM, what I'm going to do is configure my Google Merchant Center account settings. So again, that's something that normally would be included in those previous two minutes of work, but now I'm giving myself 30 minutes to do things like enter my shipping rate and my tax rate. Then at 10:30 AM, an hour and a half after work, I'm going to sign up for a Google Shopping app in the Shopify App Store. I'm going to give myself 30 minutes to sign up for an app that most likely takes five minutes to sign up for. Then at 11:00 AM. I'm going to configure my Google Shopping app settings and I'm going to give myself 30 minutes just to do that. Then at 11:30 AM, I'm just simply going to link my Google product feed to my Google Merchant Center. I know from experience, all I have to do here is click a button, but guess what? If I've been procrastinating this task, I haven't clicked that button yet. So now I'm giving myself 30 minutes just to accomplish that.
That would be my day. If I was going to work from 9:00 AM to 12:00 PM, just accomplishing those things that somebody that's done this before can do in 15 minutes for all of it. I'm giving myself a three hour window and I'm not just saying, "I'm spending three hours this morning on accomplishing these things." I'm breaking it up into 30 minute increments for simple tasks, just to make sure there's plenty of time and to make sure that first one, the first one's key, I give myself plenty of time to make sure I get that done and from there, it starts to snowball on itself. Right? Okay. Awesome. I finally got that done. Now I can do the next thing. Okay, awesome. I'm making progress. Now I can do the next thing.
Now this goes into Tuesday, right? Let's just say Tuesday, I say I'm going to work from 9:00 AM to 12:00 PM again. Tuesday morning at 9:00 AM, I'm now going to link my Google Merchant Center account to my Google Ads account. Again, click of a button, giving myself a 30 minute window. At 9:30 I'm going to link Google Ads to Google Analytics. At 10:00 AM, I'm simply just going to double check to make sure everything I've done so far is done correctly. At 11:00 AM, I'm just going to check my Google Products feed to see if there was any errors. Again, all simple things, giving myself huge amounts of time and not just saying, "Monday morning, I'm going to get this all done."
Now on Wednesday 9:00 AM, I can resolve any errors that I saw the previous day in my Google Shopping feed. At 10:00, I can create my first Google Ads campaign. We're already three days into this, but again, it's getting done instead of now being Wednesday and nothing happened. At 11:00 AM, I'm going to add in my negative keywords. Thursday at 9:00 AM, I'm going to double check my first campaign set up. At 10:00 AM, I'm going to create my second campaign. At 11:00 AM, I'm going to add negative keywords for my second campaign. And then Friday at 9:00 AM, I can double check my campaign two set up. At this point, from Monday through Friday, guess what? I'm finally done. Now, if anybody's thinking, "Anton, that's way too much time to do this."
Yeah, you might think that, but for most people, including myself, when you see tasks and when you see projects and when you see things that we perceive as hard as just that one thing on our checklist, this is the way that I know how to do it, to make sure it gets done. And that way Friday doesn't come and nothing's accomplished. And then I just think, "Okay, on Monday at 9:00 AM, I'm going to create my alpha/beta shop shopping campaign." No. Now Monday it's done because I know if it's not done on Monday, I'm going to see it. And again, I'll be like, "Oh, maybe tomorrow I'll do this." When I get a better night of sleep before, and then it doesn't happen. And so on and so on.
I would highly recommend everybody listening use this approach for anything that you know is important that has been on your list for far too long and that literally brings you pain when you think about getting it done. This is a way just to get those things done that for a lot of people will just never get accomplished. So again, I don't use this at all for every task on my list. There's plenty of tasks that I just do and they're done and I don't second guess it, but for the ones that are sitting there that are just eventually going to get deleted, if you know it's important, try this method. It works for me. I think it'll work for you too. And yeah, it should help you accomplish more "hard things." The beauty of this is as you start doing them, you'll realize they actually aren't even that hard to begin with.
As always guys, hope you got value from this episode. If you did, please do go and leave this podcast a review. I really appreciate that. If you're not subscribed yet, be sure to click the subscribe button so you can get notified every time a new episode goes live. Thank you. Appreciate you and I will talk to you in the next episode of the eCommerce Lifestyle Podcast. See ya.