In this episode of The eCommerce Lifestyle Podcast, Anton shares why he's building a studio.
If you’re running eCommerce stores and not doing the “digital nomad” thing full time, you might want to build one of your own. Listen in to learn why...
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Hey, what's up everybody? Anton Kraly here from ecommercelifestyle.com, and in today's podcast I'm going to talk to you about why I'm building a studio. I'm actually sitting in it right now and I'm going to talk to you about why if you are an eCommerce entrepreneur who's not doing the whole digital nomad thing, it may make sense for you to build one of your own.
This place, the studio, it's not a place that I'm going to be working from every day. It's not a place where our team is going to be clocking in and out of or anything like that. But what it is is a place that we can use to be creative and to have a competitive advantage over everybody else that's selling similar products to us.
So maybe it makes sense for you to build your own. But what I'm going to do now is share with you the top three reasons why I am in this studio and why we took on this new expense.
So reason number one is so that we can create more unique contents. We are doubling down on video marketing. It's no secret that videos sell and as we move into 2020, it's only going to be more so.
What's good is once your eCommerce store or brand, it gets to a certain size, especially if you're drop shipping, there's a lot of companies out there that are willing to send you free products to review, to sample, to test, and they don't need to be reached out to you. A lot of times they just find you and message you.
So what I've done for a long time now is turned down most of these companies, because I was either working from the office that we had out in Austin, Texas, or I was living in Asia for four years or I was working from home. Honestly, I didn't want all of these companies sending products because then, what, I'm going to store in my garage, I'm going to put them in my little apartment in Vietnam. It's ridiculous.
But now that I am based somewhere, I have a home base. Now it makes sense that I have a warehouse portion of the studio so as these companies reach out to us, if we think their products are a good fit for our brands, we can say, "Yeah, sure, send them out." They can be received here. We can open them. We can test them, and again, if they're a good fit, we can create unique media for them and we can begin selling them.
So it just opens up that whole door of opportunity right there that again, I've been saying no to for years and years and years now just because of the lifestyle I lived, which by the way, it's not the worst thing in the world. It's just something you need to know about yourself.
Because if you're the type of person that's planning on traveling for years at a time like I did, then it doesn't make sense to have a space like this. It'd be throwing money away. So know what your goals are. I know for me right now, this makes a lot of sense.
Now, something else that we will be doing here as far as creating unique content, when we have different established products that are already selling well on the drop ship model, we'll be bringing them in here as well so that we can create unique media, unique photos for our website, unique photos for social and same thing with videos. It goes both ways, right? We're going to have all unique content only for the bestsellers that no one else has because we can create it ourselves in this studio.
One huge thing that almost nobody does that is huge, is creating unique media for affiliate products you promote.
Now if you're a member of Drop Ship Lifestyle, my eCommerce coaching program, by the way, if you're not go to dropshipwebinar.com, but if you are, you know I talk a lot about lead value optimization and offering related products to the people in your niche. One easiest way to do that is through affiliate products. But instead of just giving them the generic image of this product you're promoting, why not do an unboxing video?
Why not do a video of you or someone on your team or a model you hire off Craigslist using that product? These are just unique ways to attach your brands more to other brands that you promote and have your audience be more likely to actually take you up on those offers, which allows you to make higher affiliate commissions. So those are some of the main reasons that we are here right now, for that unique media opportunity.
Now the second reason is so that we can test more products and I'm talking about testing products that are not being drop shipped, but products that we sell through fulfillment houses. These are different things that we might see an opportunity for.
Something we might want to private label, something we might just want to build from scratch. But again, previously when I've taken on projects like this, things have had to come to my home or to the coffee shop that we rented for our office in Vietnam or to the smaller office we had out in Austin, Texas. But there was never an actual place where we can have a system for bringing in these products, for testing them, for creating that unique media, for getting up all of our ads on Google and Facebook, seeing what works and seeing what we should proceed with.
But now that we have this dedicated space, we can systemize everything. We can have all of our product ideas created. We could have them all shipped here. We could have them all in the warehouse, and when we want to create content, we bring them out, we make that content.
We set up our ads and then when we see what the winners are, of course we either drop ship it or they go to the fulfillment houses so it's still hands off inventory. But that's another big reason. Now we can test a lot more of our ideas for physical products without cluttering up a garage or a home or having random products shipped all over the world. So just making life easier.
Now the third reason is returns. Again, if you're part of Drop Ship Lifestyle, you know that we really only work with suppliers that accept returns to their warehouses because you don't want to deal with a bunch of stuff again in your garage or stuff you have to throw out because you have nowhere for a customer to ship it back.
Now, I still recommend for the majority of people to only work with suppliers who do accept returns or if you work with suppliers who don't accept returns, make sure that your return policy states the same. So supplier says no returns on those product pages on your website, you say these items aren't eligible for returns.
Now with that being said, if you're selling products like that and you realize that the return rate is low or non-existent, you can do what we're going to do and then make them eligible for returns.
So a way to stand out from the competition, a way to be unique and if there are a couple products a month that get returned here, well, then at least we have the space. Again, there's a dedicated space they can go.
If they're not damaged, we can even create unique media while they're here and take that opportunity and then we can post them on eBay or Craigslist or on an open box website, on an open box category on one of our stores. So not losing that opportunity. Again, just increasing the different ways that we can monetize this space.
Now the fourth reason that we're here, which really is just a bonus is that it's basically free. So you'll see for everybody that's watching this on YouTube, after this podcast, I'll give you like a quick tour. It's like half finished, so know that, but I'll give you guys a quick tour, but it's not a big space, but the beauty is for what we're doing, you don't need a big space. But because it's not that big, it's not that much money. We are also going to host our quarterly team meetings here.
Once a quarter our team gets together. What we've done historically is either go to the office that we had in Austin in Texas or we've went to different WeWorks around the country and with the WeWorks, we rent the biggest conference rooms we can get for four days and it typically costs about $2,800 I want to say, somewhere around there, around 3,000 bucks.
With that, every quarter this place is almost free and when you add everything else up, because instead of paying for WeWorks, which might go out of business anyway, we could just have the meetings here and be good to go. So that's just a little bonus.
Again, trying to make this space as creative, as resourceful and as profitable as possible. Not a space I'll be at every day, but a space we'll take full advantage of to make that unique content, to test new products, to deal with returns if we have to, but really just to make ourselves stand out, be more unique and get more sales than the competition.
So hopefully you found that useful. If you did, I would definitely appreciate it if you let me know. If you're watching this on YouTube, please leave me a comment. If you're listening to the podcast, please leave a review on Apple podcasts.
With that being said, guys, appreciate you. If you're new here, you're just getting started, check out dropshipwebinar.com for a free training. That will take you through everything you need to know to get up, to get running, to get profitable before you even consider wanting a space like that.
Again, I've been in business now for over a decade and we're just building this thing now, so don't feel like you have to rush into it. So appreciate you guys. With that being said, I'll talk to you in the next episode of the eCommerce Lifestyle Podcast. See you.