In this interview episode of the eCommerce Lifestyle podcast, Anton speaks with Drop Ship Lifestyle community member, Magen Senen.
The two talk all about becoming location independent and breaking free of the typical 9-5. Magen also shares her advice for new entrepreneurs.
Tune in to also learn powerful habits that all entrepreneurs should develop for success. Finally, Anton shares with Magen insightful advice on reaching customers when you don’t have their contact information.
Anton: Hello everybody. Anton Kraly here from ecommercelifestyle.com. Welcome to another episode of the eCommerce Lifestyle Podcast. This is the fourth interview we're doing now, which is pretty cool. Today I am talking with Megan [inaudible 00:00:12], who has been with Drop Ship Lifestyle, part of the community for a while now. I don't know the exact date, I couldn't find it, but [inaudible] each other a lot over the years.
Anton: So Megan, thanks for being here. Can you just introduce yourself, let people know who you are, and I guess how you got started with eCommerce?
Magen: Yeah, absolutely. I am honored to be here. I totally love the DSL community. I actually had to look it up the other day too. I joined in early 2016, so it's been a few years now and I'm now going to be attending my fourth DSL retreat in Prague this year, which I wouldn't miss for the world. That's one of the huge things I love about DSL, is the community. So, really looking forward to that.
Magen: But as far as my backstory goes, I'm one of the many that fell prey to the four hour work week. I honestly didn't even finish the book, I got far enough in to just be like, "All right, I need to change what I'm doing." At the time, I was working in production in Los Angeles, working crazy hours. While I had some great experiences there, for me, I just always had that struggle of balancing the work and money equation and the time ... the time and money equation, really, is a better way to put it.
Magen: Whenever I had the money, I didn't have the time, and whenever I had the time I didn't have the money. So, I was really looking for a solution to be able to help balance that equation. I started researching location independent business options or ideas and somehow stumbled across DSL, sat in on one of your podcasts, or your little workshops online, your webinar, that's what it was. I think I waited maybe a few weeks and then I pulled the trigger, and that was, yeah, early 2016. Honestly, it was one of the best decisions I've ever made in my life.
Magen: Anton didn't pay me to say that, that's a genuine sentiment. Because that really, I think, started me on this entrepreneurial path, which has really just changed my life. So that's the nutshell.
Anton: That's amazing. Yeah, it's funny, I don't think I finished the book either. I think I got to like the part, I'm like, "Now, I can do this. Like, oh, I could just build a business online. All right, I'm good. Let me get to work."
Magen: All you need is the motivation, enough motivation to kind of get over that hump.
Anton: Right? Just that spark and then from there, just try to maintain it and think of what might cause that to originally get you moving in the first place.
Anton: So 2016, and that was the first year you came to one of the retreats, right?
Magen: Right. So I signed up early 2016, and then the retreat, it was Hawaii that year, October, so I don't know, six to eight months later. I actually launched my store at the DSL retreat as well. So that was just kind of a big year for me, as far as totally changing directions and getting things going.
Anton: That's awesome. Yeah, that's a great jumpstart, right? To be surrounded by people too.
Anton: You know, one of the things that I want to do on these interviews is try to see something that you might've learned or something that's helped you on your journey outside of the program. The community is a huge part, and I know from, again, meeting you in person multiple times over the years, that one of the things I think you got out of the community and the retreat was a mastermind, right?
Anton: That was part ... yeah, what came out of that.
Magen: Yeah, absolutely. We are still going today, three years, two, I don't know, three years later, however long it's been, and that definitely has been a huge aspect. I mean, no one should do this journey alone. I don't think life is meant to be lived that way, but especially when you're completely going down a different path and starting something new, you need support, you need a community and people to kind of pick you up when you fall down, because I guarantee you it's going to happen.
Magen: I mean, the entrepreneurial path is not an easy one, but it is a rewarding one, but I couldn't recommend more just having people in your corner, especially that know what you're going through. So the mastermind for us has been just a huge part of the experience.
Anton: That's awesome, that's awesome. So outside of that as well, over over the years now, the things that have, I guess led you to where you are and recently, more specifically, are there any wins you could talk about? Or anything that you're super proud of that might've happened in the past, call it six months or so?
Magen: Yeah, absolutely. There's been a couple of significant things. One was, at the end of last year, I got the opportunity to travel for two months in Asia, and that was surrounding the Bali DSL retreat last year. It was initially only supposed to be a month, but it ended up turning into two months spontaneously, which is, I mean just a testament to I think what is possible when you kind of break free of the typical nine to five.
Magen: It was definitely the beginning, for me, of realizing the dream that I've been working towards of kind of the location independent thing. It's still a process for me, I'm still working on being able to support myself fully through my store. But that was just kind of the most tangible thing, just to be able to taste the freedom and to see it and to live that for two months traveling in different areas of the world. It was amazing.
Magen: Then I would say the most recent one that happened about a week ago. I attended a two-day conference that had some amazing entrepreneurial speakers, Tony Robbins and Grant Cardone were among the speakers, some of the guys from Shark Tank. I think for me, I had been in a slump kind of mindset-wise for awhile. Me personally, this has been a journey. I've been at this for two years since I launched my store, but really three years total. There have been times where I've just been, "Man, why am I not further along? Why is this such a struggle sometimes?" I realized that a big part of that is my mindset and just the limiting beliefs that we get ourselves into. It was just a huge wake up call for me to really start just changing my thinking and to enforce the idea that everyone's journey is different, you know?
Magen: For me, especially everyone's definition of success. Success is what you make of it, and I think that's probably the biggest thing I've been learning. I look back at the past three years of my life and they've been full of ups and downs, but I wouldn't take a single day back, because I feel like I have grown, probably more in the last few years of my life, than I have my entire life combined.
Magen: I think that's the beauty of the entrepreneurial path. I think it puts you in a unique position to really focus on personal growth and challenge you in ways that I think you normally wouldn't be challenged in a regular job. So yeah, it's been an incredibly challenging but rewarding experience for me, and like I said, I wouldn't take any of it back.
Anton: Yeah, and that's amazing, because it really is totally rewiring everything, right? You were a professional in the corporate world it sounds like for your beginning career, and to just break from that and then try to rebuild how you approach business and work and travel and everything, it's night and day. Most people breathe and experience it for a week, and then the more you're in it, the more you're learning. I feel like every day I know nothing and I'm starting over. So, it's one of those things, you really never get comfortable or you shouldn't, you should be getting stronger and stronger at it.
Magen: Yeah, I mean, that's the growth. Yeah. You should always be growing and always be learning, and it's definitely a great playground for that.
Anton: Yeah. So you said you felt yourself kind of getting into a place where you needed some motivation. I guess, what would you recommend for anybody else that's out there, maybe feeling like that right now, maybe they have been struggling or maybe they're just getting started or maybe they haven't even experienced yet, but as we both know, they'll probably get to that point. What do you recommend that you did that somebody else can apply?
Magen: Absolutely. I would say, I mean, I wrote a few things down. I think my three main things, one is invest in yourself. I think, for me, deciding to sign up for DSL was a huge step in investing in myself and just daring to be bold and try something different. Investing in your learning and your growth. This conference I went to a couple of days ago, just was such a reminder to me, I really need to be constantly feeding myself and challenging myself, because that's what keeps me going, that's what keeps your momentum going and keeps you encouraged, and just fuels that fire to keep going.
Magen: I kind of touched on it before, I think the second thing for me is just the reminder to encouragement to other people that success is in the mind. It begins in the mind, and your success is limited by how you think of yourself and what you have going on in your mind. I couldn't stress that more, and just began to start shifting my perspective of where I'm at and how I've grown and where I've learned, over the past few years, really started to kind of turn things around for me.
Magen: I think the final thing piggybacking off of that is just success is what you make of it. It's entirely up to you, what success you find in life. It may not be exactly how you map it out or how you plan for it, but it's really amazing what is in our sphere of influence. We have the ability to make a lot of decisions and control a lot of how we respond to what we do, the decisions we make, the choices we make, what we go after. So, I don't know, those three things I would just hope to encourage people with.
Anton: Yeah, yeah. I think that's super helpful and important, especially when people are first looking online, and especially now seeing all these ads of Lamborghini's and mansions.
Anton: Five Rolex's on each arm and they're like, "Oh yeah, I'm going to build a business and this is life." That's not life, that's not.
Anton: So just knowing what you actually want out of it and then taking an extra month, because why not? You're in Asia anyway, you know? That's what it's about. That's another thing I think we probably both got, it sounds like from the four hour work week, but the experience is more over things.
Anton: In a week, I would take the experience over just taking a photo next to a Lamborghini, that I'm eyeing watching the money go out of the bank account for every month. So yeah, think about what you really want, I think is a key message.
Magen: Yeah, what fulfills you, exactly. What's going to make a fulfilling life for you?
Anton: Definitely. Awesome. So yeah, I think people will definitely get value from that. So thank you for sharing.
Anton: Yeah, the third thing we do on the show is, hopefully you have some questions for me that I can help you with, that would benefit everybody listening. So is there anything that you're currently working through that I can help you out with?
Magen: Yeah, I mean, I had one thing. If we have time for two questions, I'll shoot for two, but we'll start with one, just since I'm on the mindset kick. What is a habit, a discipline or practice that you feel has had the greatest impact on your success as an entrepreneur?
Anton: Yeah, I think, it's habit-wise, I'm a learner and not a good student. I'll say that I was never a good student in school, but if I, I don't know, if I get something in my mind that I want to figure it out, I'm good with seeing it through, and I enjoy the process of learning new skills. So, it definitely plays into business and it's helped me in a big way, because things that I need to do myself, I will learn. Not just by clicking buttons for three months, but by, like you said, investing in myself or by seeing what's out there for free and going through that.
Anton: But outside of business too, whether it's trying to get better at golf and taking lessons or watching a bunch of YouTube videos, or trying to learn something new on the guitar, and the same thing, paying somebody to instruct me or getting on YouTube, or getting a book on it or playing poker, you know? Same thing. Kind of any hobby that I have, I do want to learn it, rather than just see like, "Let's see what happens."
Anton: So, I think that's definitely helped me. Something that never has kind of slowed down either, especially with business, every day I approach this as, I know I have a baseline knowledge, but I know there's a lot more to learn and I know things are always shifting, so I'm always trying to learn and implement what I find.
Magen: Now I have a, I guess an unanticipated follow up question, based on what you said. Now what you said, you see things through. How do you continue when things get hard or when things get challenging? Is there a point that you ever decide, "Hey, this is not something I'm enjoying anymore." How do you balance all of that in your own life?
Anton: Definitely. So with all those things I just mentioned, there's things that I ... it's like a feedback loop. What are the results coming from what I'm doing? If it's moving the right direction and I'm enjoying it, then I'll do more of it. If I try something and find out it's not for me, then it's not the end of the world. I don't see it as like, "Well, I started, so I have to finish." So yeah, I guess when I say I see it through, I see it through, as long as it's still making me happy, it's still bringing me results.
Anton: If something, I guess it's more so with business, if I see that it has to shift, then I'll shift and work in a different direction. But with business there's a lot of things, probably 80% plus the things that we try and we build are not winners. But I'll still learn everything, we'll still put them into place. But if it turns out that six months go by and we look at what we've been doing and the numbers are not moving in the right direction, then we're okay with saying, "Okay, you know what? The time that was going into this will go into something else."
Anton: Yeah, yeah. But the thing with seeing it through is, if I do start, I'm going to at least make sure it doesn't work or it doesn't bring happiness, we're going to get to that point, you know?
Magen: Right, right.
Anton: Till it's in motion.
Magen: Awesome, that's helpful. Yeah, that's true for my own experience as well. I think the challenge is, is especially in business, not getting emotionally involved, like letting emotions play too much into your decisions.
Anton: It's very hard, yeah. Essentially when it's either a product, like a physical product you've been building and putting money into, or a website or a software, where it's money, your time, contractor's time. Just all your mental bandwidth and you have to decide, you know what? It doesn't make sense anymore. It's very, very hard, and I don't think it gets easier. Yeah, you have to try to take all emotion out and do it that way. Yeah.
Magen: Right, awesome.
Anton: Yeah. Then you had another question?
Magen: Oh, sure. I didn't know if we had time.
Magen: So I think, for me, in my store in particular, my issue is regarding conversions, is I will get a decent amount of abandoned cart, or not, sorry, not abandoned carts, I'll get a decent amount of add to carts, but I don't hardly ever get abandoned carts. So my challenge is trying to find a way to reach those customers when I don't have an email address or something to work with.
Magen: So right now, I'm kind of in the process of trying to think about ways that I can, either more creatively grab an email address that, I mean, goes beyond the exit intent or is a little bit more creative than an exit intent, to really get people in the add to cart phase of the ... they're obviously interested in a product. So how do you work with that? That's kind of where I'm at in trying to ... so if you have any insights or solutions.
Anton: Do you know, I mean, I guess what percentage of people that are going from cart to checkout?
Magen: I don't have the document up right now, I've actually been kind of looking at my data. I want to say that the average is probably about a 2% add to cart, and then it'll drop to about a 1% checkout.
Anton: Okay, so yeah, that's pretty normal. I was just wondering if there would be some discrepancy there. So they're not even getting to the point though where they would see if there's a shipping cost or anything like that. So that's not throwing them off or anything?
Magen: No, well, that's something that I've added too in the footer of my cart page, is a blurb about free shipping. So I'm trying to reinforce that to not let that be a sticking point.
Anton: What, I guess, other things do you have on that page? Because are they not maybe going through the two step process? Do you have Google payments and Apple Pay and Amazon payments set up, so they can choose different options when they're there?
Magen: I have two. I have PayPal and Google payments as two additional payment options.
Magen: I used to have Amazon, but I took that down. So I just have the two.
Anton: Okay. Yeah, so you could do Apple Pay as well. If they're there and there's nothing throwing them off at that point, I would really, I guess, want to see what the numbers were, like how many people it was. Because let's say you said know 1% are getting to that page, and let's just say that was 20 people a month. If out of that there's two of them buying, then that's a problem, because you basically want half the people that are there to be getting through to that next step. So that's the number that I would recommend you look at and take it from there and kind of see what sample size you have.
Anton: But if you're not getting half the people that hit that page to get through, then there's either something wrong with the type of people that are getting there or the page itself. But it sounds like, the way you have the page set up, is as it should be, especially because now you added a note that they have the free shipping there.
Anton: You also could try something. This is a Shopify plus feature, but there's a code online that you can get and put into your website. But it has a countdown timer, and I don't recommend counting timers all over your site. But this is a tap timer you could put on the actual checkout page, and it would be above where they enter their info, and it would say, kind of like what you see on ticketmaster.com, like, "We're holding your order for 10 minutes and then [inaudible 00:19:54]." Yeah, so that's not native with Shopify plus, but you can just put a little snippet of code and that should help. It increases the urgency and gives them time to ... and it's not telling them, "You're not going to be able to buy it anymore." It's just-
Magen: Right, right, right.
Magen: It's like, "We're holding this for you for this amount of time and then it's being released." Yeah.
Anton: Yeah, so I would try that too, because there's no reason why it wouldn't help. Because you're putting the code on your site, you could choose where to put it. Put it right on the top, so it's the first thing they see above where they enter their info. Other than that, and I'm sure you're doing it already, but if they're getting there and they're not buying, just remarketing to them everywhere you possibly can, Google, YouTube, Facebook. Yeah.
Anton: But if you want to, even after this call, send me an email with the actual numbers, like how many people are hitting that page every month.
Magen: Yeah, yeah, absolutely.
Anton: [inaudible] is make a short video kind of showing what I would do, based on that data. Then without giving up information on everything and your store and whatnot, I'll post that too on eCommerce Lifestyle under this episode.
Magen: Oh, awesome. That would be great, yeah.
Anton: [inaudible] Yeah.
Magen: Perfect. I will do that.
Anton: Cool. Well yeah, I appreciate you hopping on. I appreciate you being part of the community and definitely excited about Prague. It's crazy, it's one month from the time we're recording this.
Magen: I've had a countdown timer on the top of my phone about how many days to Prague we are. Today, yeah, it's sitting at 30 and I'm like, "Oh my gosh, I can't believe it."
Anton: I know. I'm pumped, I'm pumped. So, we'll be out there, looking forward to connecting again and looking forward to getting this shared with the community. So thank you again, Megan, appreciate you. I'll post a video when I get the email from you with those numbers.
Magen: Awesome. Thank you so much, Anton. It's been a pleasure.
Anton: Thank you.
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.