Running an eCommerce store and looking to grow? Then, this one is for you.
In this episode of the eCommerce Lifestyle podcast, you'll learn Q4 sales strategies that will help you end the year with a bang!
Now, goal setting is something mentioned frequently on our YouTube Channel, Drop Ship Weekly, and of course in this podcast...
So the reason I talk about it frequently is because when we started putting these yearly goals in place, it made a big difference for myself and for the team.
With these yearly goals, we knew exactly what we were working towards.
From there, we're able to make quarterly goals, then weekly goals. We even have different meetings once a quarter with our whole team!
During these quarterly meetings, we come together to figure out what went wrong, what went right, and what should we do more of.
Listen in to hear how you can end your year on a high note, no matter where you're at right now!
Links From This Episode:
What's up everybody? Anton Kraly here from eCommerceLifestyle.com, and you're listening to the eCommerce Lifestyle podcast. In this episode, I want to talk about where we are in the year and what you can do to end it with a bang, get to where you want it to be or even better when you originally set goals in the beginning of the year. Now, goal setting is something I talk a lot about either on our YouTube channel, on my show, Drop Ship Weekly, and on the podcast and in the beginning of my paid programs.
The reason I talk about it so much is because when we started putting these yearly goals in place, it really made a big difference for myself and for the team because we knew what we were working towards. From there, we're able to make quarterly goals, then weekly goals, and we have different meetings once a quarter in the beginning with our whole team to be able to figure out what went wrong and what went right and what should we do more of. The reason we like to do that is because it allows us to course correct throughout the year.
If you go back to the beginning of this year in the eCommerce Lifestyle podcast feed, so whatever podcast player you use, whether it's Apple podcast or Google Play or Spotify, whatever, you could just search for eCommerce Lifestyle, and go back about nine months, and you'll see the episode that I have talking about goal setting. What happens to a lot of companies is you'll get through the year, and that goal you had in the beginning, whether it be monetary or whether it be how many leads you want to bring in or how much traffic you want, whatever that goal is, as time goes on, you might start to slip further and further away from it.
What your goal setting look like was an arrow going gradually up. What might've happened is you started off a little bit less than what you expected. While the plan, the arrow was still going up, you lost motivation and dipped off. Maybe you have a little increase from the previous year, but by the end, by Q4 starting, which again is where we are now, you're nowhere near that top point that you saw yourself going to. Again, this is... It happens. It's reality. It's business.
It happens with us all the time, but what I want to talk about is when that happens, you still have a chance to salvage the year to get from that low graph you're plateaued, that's the right word, plateaued at to bump it up again, end the year strong and have a lot of momentum going into the new year. What I don't want you to do is give up. That might sound like, "Oh yeah, that's obvious," but it's really not because, again, I've done this in different businesses.
I've seen so many people do this where they're not towards where they thought they would be, and they just don't do anything. They just say, "Well, okay, this year, I guess, was a wash." Then when the new year comes around, they make this big plan for how the next year is going to be great again. That's the worst thing you can do if you're a business owner as we move into the end of the year, because the good news is the end of the year is the busiest sales time.
If you're not where you want to be, do not give up. It would be like an NFL game where one of the teams was down 15 points, and in the fourth quarter, the team that was down 15 points was just like, "All right, let's just take a knee because this game is over." No, that's when the teams that win, that's when the best players push the hardest and they get that win. They get the points and they come out ahead. You still can do it. It's still very possible. Again, the good news is this is the best time of the year if you want to have one of those come from behind wins.
Why am I saying that? It's because we're about to have Black Friday, cyber Monday, Christmas, New Year's. This is the busiest buying season. It doesn't matter what you sell. With that being said, does it just mean you're magically going to triple your sales for the next three months and hit your target? Well, that's not what it means, but what it means is you can prepare yourself to get the best results from the busiest time of the year when it comes to retail, both online and offline.
A few things I want you to do to give you some actionable tips here. The first is reach out to your top suppliers. I should also make a note, this episode is going to be most relevant to members of my coaching program at Drop Ship Lifestyle because that's what we do, so that's what I teach. If you're not part of that yet, just go to dropshipwebinar.com, D-R-O-P-S-H-I-Pwebinar.com. What I want you to do, again, assuming you follow my business model, is reach out to your top suppliers, the ones that you have good margins with, the ones that you get the most sales for, the ones that your customers ask most about.
Just explain to them like, "Hey, I know it's October. We're getting into the busiest season, and we're currently planning our promotions calendar for what we're going to be posting on social and what we're going to be emailing to our list and what we're going to be featuring on our store. And we would love to work out some deal with you for the next few months where either we can have incentive pricing to feature your products or have some bonus offer, where every time we send in an order for you, we also get to ship a free whatever it is," something else that they sell that would make sense to be attached to that product.
What you're trying to do here again is set this before it happens, because when the rush starts and it already is starting, but once we really get into it like the end of this month, people are going to be comparison shopping. They're going to be looking for offers. If you can have the ability to either have that incentive pricing, a lower price for the wholesale products, then you can afford to spend more on ads. You can be more aggressive with discounts and coupons.
Alternatively, if they give you something for free that you can include with all of your orders, you now have that when your competition doesn't. Now, the first thing I'd recommend is this is the time to ask. Start talking to your suppliers about this. Start working those deals into place, and then start planning on how you're going to market them for the next two and a half months. The biggest thing that you should be doing, whether you have a small business with an email list of 500 people call it or a big business with an email list of 500,000 people, it doesn't matter.
You should be sending promotional emails throughout all of the holidays. Now, this is something I obviously am not going to get into in a podcast, because we have complete online courses and video trainings on it because it does get a little bit technical, but to put it in the simplest terms, what I want you to do is use Klaviyo, which is an email autoresponder that has a very deep integration with Shopify. Through there, you'll be sending promotional emails throughout the holiday season.
The next thing I want you to do is start building custom audiences on Facebook and on Google. These are going to be audiences for remarketing. What you're going to be doing is building an audience of people that have visited your website in the past 180 days. You probably have this already if you're part of Drop Ship Lifestyle, my online coaching program. If you don't have that set up, get it set up. Same thing on Google. You're going to put Google's pixel on your website, and you are going to have this remarketing list built.
What that means is now as people are visiting your website, if they're not buying, you still have the information, so you can show ads targeting those specific people on Google and on Facebook as your holiday promotions rollout. Again, these are the things you should be doing, because think of this by this point if you're following what I'm saying here. You would now have a unique deal with your top brands that gives you an advantage over your competition. You now have your email campaigns planned out in Klaviyo, so you're emailing your offers to your entire email list.
You now have audiences of all recent website visitors on Google and on Facebook, so also Instagram that you can show ads to with all your promotions. The best part about this is because you're setting this up now, when we hit the big, big holiday rush and everybody is seeing their ads costs rise amongst all platforms, you'll be showing your ads to the people that visited your website. Again, this is called remarketing. You'll be emailing the people that are already on your email list. That's free.
What's good about that is not only are people buying like crazy, but your ad costs are going to stay low when everybody else's goes up, because again, Q4, that's what happens, but you're not going to be trying to market to everybody in the world. You're going to be marketing through... to, I should say, the people that have already been to you that have visited your website, so the costs are going to stay low. You can have a crazy, crazy high three months to end the year.
What's great about that is instead of doing what a lot of people do and getting to the beginning of next year and thinking like, "Okay, well what should we try this year, because last year things really didn't work out?" You'll be moving into next year thinking, "Wow, we close out strong." You'll feel super motivated and excited again, and you can carry that momentum to have an amazing year next year. Again, even if you're doing great now, even if you're crushing your goals this year, don't take your foot off the gas. Still do everything I just talked about and even stronger.
Again, if you feel you've been slacking and maybe things just didn't work out, maybe something outside of your control, whatever, go hard these lasts three months. You can make up for a ton of lost ground. Not only can you have all that profit, but you can roll it into the next year. Now, if you're listening to this and you're brand new and you're like, "Okay, that sounds great, Anton, but I don't have a story yet. What are you even talking about?" Here's what I still recommend. Go to dropshipwebinar.com, D-R-O-P-S-H-I-Pwebinar.com.
Get enrolled in Drop Ship Lifestyle, and spend this month going hard. Build your store and get suppliers. Here's why I want you to do this right now in October, not November, not December. I want you to do it right now because suppliers are approving accounts. What that means is, again, if you follow my Drop Ship Lifestyle business model, you'll be reaching out to suppliers. They'll be responsive. You'll get approved to sell their products. You can get them on your website, and you can still cash in on the holiday season.
If you wait until around Thanksgiving and then you decide, "Okay, I'm going to build a store now," what's going to happen is suppliers are not even going to answer the phone. They're not going to be focused on opening new accounts. They're going to be focused on fulfilling the orders and doing business with everybody that already works with them. Again, if you're new, there's still time you can do this now. Don't just think, "Oh, I'll see what happens next year." Again, build it now. Get the momentum. Bring it into next year, and go even harder next year.
That's the game plan, guys. We have another day of our quarterly meetings. I'm about to head out, just wanted to share that with you real quick. As always, if you're getting value from the podcast, please do leave a review on Apple podcasts. That's where they seem to have the most impact. Please just hop in there. Search for eCommerce Lifestyle. Take a minute. Leave a review. I definitely appreciate it. It helps the brand grow.
Thank you everybody. I appreciate you, and I'll talk to you in the next episode of eCommerce Lifestyle. See you.