eCommerce Lifestyle
Shares

SEO For eCommerce: Here Is Where To Start

Shares

In today’s episode of the eCommerce Lifestyle Podcast, Anton will talk about SEO For eCommerce. 

As always, if you have any questions and suggestions, please feel free to leave a comment below. Don’t forget to share this with someone who needs to hear it.

The podcast is also available on all major podcast players including, Stitcher and Spotify.

Links From This Episode:

Make sure to subscribe to our YouTube Channel for weekly updates and insights!

Transcript

Hello everybody, Anton Kraly here. And welcome back to the eCommerce Lifestyle podcast. This is our show designed to help eCommerce store owners increase their revenue, automate their operations and become the authority in their niche. Today's episode is designed for store owners that are heavily using paid traffic, which two thumbs up you should be, but want to start diversifying a little bit and bringing in organic traffic, meaning free traffic. Meaning traffic from mostly Google that will be coming from people searching for something on your store, seeing one of your organic listings in the search results, clicking it and coming to your store. So in reality, you're paying zero for those clicks. But if you want to actually think about it, you don't just get there by doing nothing. You do have to focus on optimizing your store so that people will actually find you and you'll have to put in the time and the work so that your site can rank organically, thus getting you that free traffic.

So there is a actual cost involved. Assuming you don't outsource it, the cost is your time to focus on optimizations. Now, the reason we're talking about this today is because I just had a question come in and I'll just read it to you. It says, "Hi Anton. I haven't done any SEO for my online store yet. Should I start with content building like blogs and back linking before doing other SEO work or can they both be done concurrently?" So I answered their question, but I thought this would be a good podcast topic to expand a little bit more for anybody else out there thinking the same thing. And the reason is because SEO is not as simple as creating a new Google ad for your store name. Something like that you can just go set it up within five minutes and it's working and you can optimize from there. But something like SEO, when you start to think about doing it and look into it, you'll probably find, I mean, I would guess there's tens of thousands of blog posts on this topic. And people are talking about all different methods and all different ways to do it. And the truth is, when you're first starting, there really is one specific direction you should go. Which maybe is in some of those blog posts, but most likely not the thing that's going to pop to the top of the list. So to answer that question so you can all hear this again, hopefully it benefits you all, the first thing I would say is no, do not start with blog posts. Do not start with link building. Focus on what is going to bring you money in the short term. And by doing that, what you're focusing on is on-site SEO.

So on your store, things you can change, but not just that, things that will bring sales. Because you might be thinking well, if I write a blog post on my store, yeah, that can bring sales and that's on my site, but that's not the easiest win. And with our whole model here at eCommerce Lifestyle and everything I teach in all of our eCommerce Lifestyle courses and with Drop Ship Lifestyle and everything I teach in the Drop Ship blueprint, the goal is always to start with the easiest wins so you can get the best return on your time. So what are the easiest wins for somebody that runs an eCommerce store that hasn't focused on SEO yet? The first thing I would say is when it comes to building links, don't spend your time going out there looking for link opportunities, paying for links or anything like that. But if you're following my training program, the Drop Ship Blueprint, you'll know we do lots of influencer marketing and we work with different blogs in our niches. And by doing that, I just want everybody to know that you're building those links anyway. So you're doing that without doing something else. Okay. So that's all in our influencer marketing section in module six of the Drop Ship Blueprint. So that's where your links will come from for the foreseeable future. Don't worry about any other link building yet. Now, the things that you can focus on on your site that will bring in sales, it all starts with product pages. So optimizing the product pages on your store because the products are what people are going to buy. Now, the next level from that is to research different keywords in your niche.

And this can be things like your categories, so your collection pages. And this can be things like questions that are frequently asked within your niche and you can create content around them. For example, you can make sure you're optimizing your collection pages so that those also appear higher in Google because people searching for them are more likely to be buyers than people searching for a blog post. And as you're looking in to the top questions that people ask in your niche, you can create buyers guides based around them. So for an example, could be maybe you sell let's say dog strollers. And I know that sounds crazy, but I've seen people recently pushing their dogs around in strollers. So I guess people buy them. So maybe one of the questions that you find that's asked a lot online though is what is the best dog carrier for my French bulldog. And if you see that that gets a lot of search volume, you can create a buyer's guide for the best dog stroller for a French bulldog.

And when you can rank that page, get organic traffic, throughout that post you can link to your product pages and increase your sales there. So again, start with product pages, next level on top of that in terms of how much opportunity there is would be buyer's guides that are directly related to what people are asking and searching about within your niche. Now, how do you get keyword ideas? The easiest way is just to use Google keyword planner. The problem with that is a lot of people that are newer to eCommerce don't have a long spending history inside of Google ads. And when that's true, the Google keyword planner doesn't give you accurate search volume. It gives you very broad ranges. So it might say between 1000 and 50,000 people search for this keyword a month, which isn't helpful. So if you are in that situation where you are newer to eCommerce and you want to know what people are searching for within your niche, and you're a member of, again, the Drop Ship Blueprint, you can use the keyword tool that we built for our members, which is available at research.dropshiplifestyle.com.

Again, research.dropshiplifestyle.com. You can use the keyword tool there if you're a member of Drop Ship Lifestyle and get those accurate amounts, like the volume of what people are searching for within your niche. So definitely check that out. Okay. But now you know you want to update and optimize your product pages. You know you want to create buyer's guides around these terms. Well, what can you focus on on-site? What are the other things you can do? The first thing I would say is focus on getting your CTR, your click through rate, up from Google. Now when people search for your keywords and they see you in Google results, they're going to see your page DAM, and they're going to see your SEO metadata for the description and if you don't make anything unique from that, it's just going to pull it from your Shopify store, whatever the page name is and however your product description starts.

What you want to do though is optimize those so that more people will see it and click it. Make it more engaging. And the way you can modify that is in your Shopify products page settings, there's actually an SEO section where you can edit what people will see in the organic results. And the reason you want to do this is because let's just say right now, for a keyword, maybe a product on your website, you are number 10 organically. If you make it so that more people will want to click your results when they see it, Google rewards that and it starts to move it higher and higher and higher. So maybe you increase your click through rate, and that gets you from a ranking of 10 to a ranking of five or three or two or even one.

So you definitely want to focus on that. Being this is just a podcast, I'm not going to go into what we write and how we do it. If you want to see the full training on that, it's in our SEO lesson in module six of the Drop Ship Blueprint. I have like a two and a half hour training on SEO for eCommerce there. So definitely check that out. And by the way, if you're listening to this and you're not a member of Drop Ship Lifestyle, I don't know what you're doing, why you're waiting, just go to dropshiplifestyle.com. You can click on eCommerce courses and you can get enrolled and get all of our trainings there. And I'll post the link for that in this podcast description. But what else can you do to increase your click through ratio from people that are finding you in Google organic results?

Well, you can add rich snippets, which are now called rich results, to your listings. So let's just say one of your products is product ABC and that product costs a thousand dollars. Well, by using rich results, you can have it show in your organic listing that the product costs a thousand dollars. You can have it show that it's in stock. You can have it show actual stars for reviews of what that's ranked. And by adding all this to your product pages, now when people see you in the search results, yours is going to look better than everybody else there because everybody else there will just have text and a description and you'll have the text, the description, but star reviews, prices, availability and that's going to greatly increase your click through ratio, which in turn is going to get you to rank higher in Google.

Now another easy win is just to focus on page speed. Google wants pages that people can actually see when they click the link. So check your page speed scores. I like to use a website called GTmetrix.com, the letters Gtmetrix with an x.com. And from there you can enter your URL. It'll tell you how fast it is. It'll tell you what's causing things to be slow, if they are slow, and you can optimize from there to get your site as fast as possible, because that will definitely help you rank higher. And the final thing I'll say for the purpose of this podcast is make sure you sign up for Google search console, which is totally free. Used to be called Google webmaster tools, now it's called Google search console. You sign up there and you actually submit your site map that contains all of your products and all of the pages on your website.

And what that's going to do is make sure that Google crawls it, meaning knows about everything that exists on your store, which will then get you a better chance to rank organically. And if Google finds any errors, you're going to get an error in Google search console so you can know where things may be broken or where there might be things that need fixing. And the sooner you fix them, the better chance you have of ranking higher. So that's it guys for today. Quick episode about SEO for eCommerce and where to start.

Don't worry about blog posts. Don't worry about link building. Focus on those on-site things that I just went over. And if you want the full two and a half hour training where I show you this all step-by-step just go to dropshiplifestyle.com. You can click on eCommerce courses. And if you enroll in the Drop Ship Blueprint, this is lesson 6.5 in the blueprint, which is again, two and a half hour training on SEO for eCommerce. So that's it for this episode guys. Hope you found it helpful. If you did, go ahead and leave this podcast a review. Really appreciate that and I will talk to you on Monday for the next episode of the eCommerce Lifestyle podcast. See everybody.

>