Hey, good morning everybody. Anton Kraly here, and welcome to another episode of The eCommerce Lifestyle Podcast from ecommercelifestyle.com. I'm driving in. It's Monday, it's a rainy Monday morning here in Texas, but I don't know, I'm excited. I love Mondays. I love the weekends, spending time with the family and whatnot, and this weekend I actually did some real estate stopping, but Mondays are always good, because all those ideas that I've been writing down over the weekend I get to go implement and see if I'm a genius, or if I've made a massive mistake in my thinking. So always a fun time, so hopefully you have that mentality too, because that's how we keep pushing.
Today what I wanted to talk about really quickly in this podcast is outsourcing paid traffic, and kind of my thoughts on it, because I know a lot of people listening in are let's say early on in their ecommerce careers, maybe you're spending $1,000 a month on traffic, maybe you're spending five. Maybe you're even spending 10, but I just want to talk about those levels of ad spend, and what my thoughts are when it comes to outsourcing.
There's one client I work with on a store, a very successful store, and maybe over a year ago now we thought, "You know what?" My client didn't want to put much time into this site. I'm talking like literally, literally, literally a few minutes a day. So, "Okay, let's outsource paid traffic. Let's go ahead and get you set up with everything you need, someone running AdWords, someone running Google ... sorry, someone running Facebook, the whole thing." What happened is sales pretty much maintained.
Now, you could think, "Okay, is that a good thing or is that a bad thing? When we were doing traffic ourselves, sales are great. Outsource it, sales are still great. Okay, but now we have the added expense of paying the paid traffic people, and we have the added expense of them trying to scale different things on their own, some that worked okay, some that didn't, some that weren't sustainable."
Here's the thing. Looking back, whatever it is, a year later, had this conversation again, and said, "Listen, what do you want to do here? Do you want to have a business that flat lines?" If you heard any of my recent ... not recent, any of my ... I don't know, anytime material when I talk about businesses and their health, staying steady is not ... that's not healthy, okay? Maintaining is not healthy, growing is healthy, or else guess what? You're not going to just magically grow one day, and things will start to dwindle off, whether that takes one year, whether that takes two, whether it takes three or four isn't the point. The point is you always should be growing.
Back to this conversation with my client, I said, "Listen, over the past year, a lot of the things that we have been doing on Facebook, and a lot of the new things we have been doing on Google that I am actually implementing myself are just growing our businesses like crazy. Things change, the platforms have changed, and a lot of what's driving new growth, not just maintaining our own sales, is these new things that I've figured out by putting my money into it." So I said, "How about you just go ahead and take this back on as your own responsibility," meaning paid traffic, "and what I'll do is I'll just share with you exactly what I'm doing for what's working with us."
They said, "Okay, I'll take on that extra maybe 30 minutes to an hour a day of work, because I don't want my business to flat line, I want it to grow." So what happened? Well, we got rid of all the paid traffic people, parted ways in ... I don't know, I think it was December, maybe even early January, worked with my client by sharing everything that I do, and sharing all the strategies I recommend they implement, sharing all the copy we use, sharing different angles, just sharing literally everything, the easiest wins. I shouldn't say everything, sharing the easiest wins. Client implemented that all themselves, and what happened from January to February? Sales are 4x what they were with no extra ad spend, and without paying traffic people.
So again, just by implementing what is working now by doing it themselves, by being obviously the person that actually owns the business, majority of it that cares, able to put in the ... I guess the ... how can I say it? Maybe the focused work needed. What happened? Again, sales are 4x what they were the month before. Pretty much the best month over the past 12 months, and it's not with spending more money, it's actually with spending less money. Now the plan is to scale the budget, and to 10x sales.
What's the point? Does that mean you shouldn't outsource traffic? Does that mean paid traffic people are bad? No, it means that no one's going to care about your business as much as you, and if you want to be on the cutting-edge of what's working and you have a budget for traffic, that like I just mentioned, isn't that big, maybe up to 10k a month, then the people that you're hiring to outsource, they're not going to be motivated to every day be not just optimizing, but to be finding out what's working now, and redoing and restructuring your ad accounts, right? Because for them, think about time verse money, it's not worth it. They're there to manage. They're not there to growth hack.
So if you're spending a smaller amount of money, my advice is you do this yourself. Yes, you'll have to put more time into your business, but again, if you want to grow, I mean, this is the answer. If you have a business that's already working, that's already making sales, traffic is what's going to get you there. I've talked about this so many times.
Go back and listen to the episode I did called The One Thing Holding You Back From 10x Growth. It's all about this concept, so I'll link that. And again, hey, I'll link that below. Just go to ecommercelifestyle.com, click on Episodes, but again, when it comes to paid traffic, and if you want to succeed, and if you want to spend money and invest into different ad management companies, again, at a high level, it's worth it.
If you're not spending that much, let's just call that 10k or less a month, I would strongly advise you to take that money that you would pay an account manager and put that into educational products, like buy online courses. Don't just buy any, buy obviously ones that are up-to-date, ones that work, like Drop Ship Lifestyle, or anything we have at eCommerce Lifestyle, like buy something that actually works.
Pay someone for consulting. Obviously that's a lot more money if the person's legit, but pay someone for consulting, join a mastermind, right? Put your money into that, and then that way you'll be always on the cutting-edge of what's working when it comes to paid traffic.
You'll be an expert, so even if you want to hire someone to manage it for you, you'll be able to actually oversee it and know what's working and what's not, and your business will be growing instead of flat lining, or even worse, decreasing. So keep that in mind, just wanted to share that. Just again, it's just the result from this past ... I don't even know, the past 10 days, or maybe three weeks, like all in on what we've been doing here.
So yeah, that's pretty much it, guys. I'm at the office, quick drive today with no traffic in the rain, so hope you have an amazing Monday. Hope you have a great week. If you got value from this podcast, you have any thoughts to share, definitely go to ecommercelifestyle.com, click on Episodes, look for this one, leave a comment.
If you're not part of Drop Ship Lifestyle yet, go to dropshiplifestyle.com, click on Courses. We just added our done for you option on there, so if you want, we could build your store for you. We could set up your social pages, basically get you ready to start rocking and rolling. Again, that you could find at dropshiplifestyle.com, and just click on Courses. See how we can do the upfront work for you, so check that out, and I'll talk to you guys in the next episode of the eCommerce Lifestyle Podcast. See you, everybody.
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