In this episode of The eCommerce Lifestyle podcast, Anton talks about why people delay starting things. Especially while they wait for everything to be perfect. You'll also hear how his progression as an entrepreneur has looked over the past 13 years.
Listen in to hear what you can do to start making progress regardless of your age or skill level.
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Hey, what's up, guys? Anton here and you're listening to the eCommerce Lifestyle Podcast. I just wanted to do a quick episode today. This is a piggyback to the episode I did on Monday. If you didn't listen to that, you should go back and check it out. It's called, "I'm closing Drop Ship Lifestyle" and it gets into why I'm doing that.
I won't obviously recap the whole thing right now, but the gist of it is that on October 29th of 2019, we are closing to new registrations so that I can focus on basically testing different strategies that I've been thinking about for a long time but haven't put into place yet, that I think are going to help really leapfrog us to be not only the authority now in our niches, but to continue to be the authority five years from now.
And while the future of dropshipping pans out, I do think what's going to happen is there's going to be a good amount of stores, not Drop Ship Lifestyle stores, but a good amount of stores that either flat line and trickle out. And then there's going to be a select number of stores, a lot of them, probably thousands, that do lock themselves in that are pretty much the go-to's. And that's what I'm trying to make sure we're not just one of the go-to's, but we're at the top.
And then what I'm doing is taking what I learned, what I test, the results, and I'm sharing that with members of Drop Ship Lifestyle. So that's a one-minute summary and if you want to know more, I got more info on the website closingdsl.com. So, you can go there, closingdsl.com, and read all about it.
Okay, so I posted that episode on Monday and I posted it on YouTube and I shared a message in one of our private Facebook groups for members of our community. And a lot of people started to say, "Hey Anton, should I just not do anything now?"
And these are people that they're going through the system now. They're going through my training program so they either haven't started building their store yet or they're somewhere in the middle and they were asking, "Should I just basically back off this and not touch it until you say, 'Hey, here's what I'm doing, here's what's working now go ahead and implement it.'?"
So, that's why I wanted to record this episode. I did obviously answer them already as well, but I wanted to share this for everybody else that's thinking it. What you have now, right, for everybody that has access to Drop Ship Lifestyle, is what is current, what works. Right now you implement it. That's how our members get results. They do what's in there. So, you're good. Don't worry about anything.
Now the things that I am working on the things that I am testing, are not at a fundamental level. They don't change the basics of how we find products, how we get suppliers, how we build stores. Those things don't change. The things I'm working on, I'll talk more about it on our November 6th coaching call for members of Drop Ship Lifestyle, but the things that I'm working on again are more of a longterm play and they're things that you would do once you build your store.
And some of them are slight tweaks as you're going through the training program and setting up your store. But nothing major, okay? So, the point is if you don't do this, what you're in right now, then you can't have what's coming. It's not going to work for you.
So, this is not just a message for people that are thinking about this, this is really a message for anybody that's an entrepreneur or a business person. And the message is, things typically happen in an order, right? You have to go through different stages of business and of personal development to get better, to learn, and to be able to take on bigger or more complex or more advanced processes and systems and projects.
So, just to go back in time, what I'm working on now, that again I'll be sharing with members of the community when it's ready, is something that will be bolted on to everything that I've learned up to this point. And what I've learned up to this point is in, I think now, 12 or 13 years of eCommerce experience. And for those of you that don't know my whole story, going back, the way I even started to think about being an entrepreneur, and I want to compare that, to where I started thinking about this to where I am now.
So, probably when I was five years old, one of my uncles, he owns a very successful business and I remember going to his house for the holidays and he would tell me about his business and I would ask him questions because I was just interested. And then I always thought, when I was really little, "Okay, I'm going to have something similar." I don't, it's not even close to related, but that was my thought then.
And then when I was in high school I thought, "You know what, I should work for an entrepreneur because I want to learn how they think and get some hands on experience. And then I worked for a guy in my town growing up that owned a construction company and also a landscaping company and he owned a nursery. All these different little businesses. They're good size businesses, but I worked a little bit in each, got to shadow him, see how he did things, right?
And then I thought my business would go the way of his. I even thought about getting into a brick paving business and doing pavers at the mansions on Long Island as a starter thing. And then from there I thought about getting into franchises and then I was big on that. So I bought my first business straight out of school for 25,000 with a plan to build it up, to flip it and to just keep rolling into businesses, right?
Then in 2007 I found out about eCommerce and I built my first store and then I was hooked on eCommerce and within a few months, guess what? I thought I knew everything there was to know and then I thought, "You know what? I'm making some money with eCommerce. Let me get into importing in a big way." Started bringing in containers and containers and containers from China, selling a lot of products online, millions of dollars in sales very fast. Very profitable thought I knew everything.
Then I found out about dropshipping and started to add new products to my stores. Sales went up in a big way. My actual hard costs went down in a big way and again I thought I knew it all. Then the story repeats, right? You can get it. And this is everybody's business cycle. You get to points where you're like, "Okay, I'm a master at my game."
And then you figure something else out, you implement it, and you level up. Or maybe it doesn't work and you think, "Okay, let me pull back on that." And then it's something else that you try. It's definitely not just straight up. There are ups and downs, there are bumps along the road.
One of my businesses, in between the eCommerce period or during I should say, was a digital signage company on Long Island where we would install these huge LCD TVs into Dunkin donuts locations and into gym locations. And it was my company and we would sell ad space on them. And that was probably a year project that I was like, "What am I doing? I make a lot more money online."
So sold it, got my money out of it. But yeah, there's all these things. So the point is, with Drop Ship Lifestyle, right? The stuff you have now for members in there, do that because that's what works now and what I'm doing now will be shared with you and you could bolt that on.
Just like I mentioned, if we went back even five years ago where I thought I knew everything there was to know about eCommerce, if you had that program now and you went through it, if I gave that to you now, you would still want to have what I'm actually doing now.
So the point is this is always evolving. Things are always changing. It's not like I can give you something or anybody can give you something that's a training that is, "That's it forever. This is what we're going to do day in and day out." Because it's business. We're dealing with consumers. It's not robotic. We're dealing with different platforms.
But with that being said, again, what you have is the best and what you're getting is what's going to keep us the best for the next five years. At least that is the goal. That is what I'm working on. And I also want to say for everybody that's listening to this that's brand new to eCommerce or entrepreneurship in general, start with where you can start. Okay?
Try to find something that would give you something like a compounding effect. Not even just about money but if you're super young and you were like I was when I was probably 15 or 16, because it was like the first job, I can get and you want to get a job with an entrepreneur in your community and just try to work closely with them, make a few bucks and learn how they're running their business, try to get an insight into their mind. If you have anyone in your family that runs a business, just to talk to them and see where that takes you.
If you're building a business now and you're actually all in, my advice is obviously to get all the help you can get. Whether that be private coaching like we do offer to our members, or whether that be an online training program like Drop Ship Lifestyle. Again, you can go to closingdsl.com. Those are all amazing places to start but never wait.
If you're thinking about, "Oh, when should I do this?" Never wait to when you think everything's going to be perfect and it's going to be locked in and now everything's as ahead of the curve as it could be. Because two days later the person, in this example me, that's training you, is still going to be leveling up because if I wasn't, I'd be out of business probably 10 years ago, right?
So, something I always work on, something I always share with you, something you should always do for yourself: Take chances, learn new things. If they work double down on them and see what direction it takes your business. I did an episode, I don't even know when, maybe six months ago, called "Is dropshipping a gateway drug?" And I'll link to that below because it just shows you, with a system like this, how many different directions you could take it.
But moral of the story is if you don't do this, you can't have that. Go through what you have. When I release the new training to our members, you'll have that as well, because you have free updates for life, and then you'll be able to follow along with everything that I'm currently testing now. So, you'll get updates in real time. I will email you through our members email list. And with that being said, guys, I'll see you in the next episode of eCommerce Lifestyle. Bye.